Ms. Caitlin Nguyen is an expert in growth marketing with over 25 years of experience in APAC, Europe, and the United States. She specializes in digital business transformation in developed and emerging markets. In regional and global management positions, she has focused on Asia-Pacific and META markets for the past ten years. She is highly skilled in developing and delivering key organizational transformation capabilities, including digital business models, online and omnichannel commerce development, digital marketing, D2C, D2B2C, and B2B. She has worked for Philips, Sanofi, Fonterra, Mastercard, GSK, Unilever, Heineken, and Coca-Cola, among others.

Currently leading digital and customer engagement at Abbott, Caitlin is also an advisor for Martech, educational, and youth development organisations in APAC. She holds a Political Science and Economics degree from the University of California, Berkeley.