With more than 20 years of experience in financial and strategic planning, multi-territory performance management, and transformative innovations, Sherif Elfaham brings exceptional strategic, commercial, and operational expertise across various consumer-facing businesses. Sherif has spent over 20 years with Unilever in the UK, North Africa, the Middle East, and Turkey. Most recently, he served as CFO of its multi-billion-dollar Global Fabric Care business and Home Care Business Group performance management, where he co-led the future formats acceleration strategy and stepped-up value creation of the business.

Earlier in his career, Sherif held various key senior roles in financial planning and analysis, supply chain optimization, marketing transformation, and business unit regeneration across several of Unilever’s regional operations.

Sherif’s strong commercial and financial acumen, and deep sector expertise in transformative innovation, pushing category performance management, and dynamic resource allocation will augment Agthia Group’s strategy and inorganic growth plans.

Sherif holds a Master’s degree in Financial Strategy from Oxford University and is a Certified Management Accountant (CMA) from the Institute of Management Accountants (IMA).