Agthia Launches ‘Riaya Farm Program’ to Support Local Farming Industry

Agthia Launches ‘Riaya Farm Program’ to Support Local Farming Industry

Dubai, 7 March 2019 – Agthia Group PJSC, one of the region’s leading food and beverages companies and producer of market leading animal feed Agrivita, announced the launch of ‘Riaya Farm Program’, as part of the Group’s commitment to sustainable food security.

His Excellency Dr Thani bin Ahmed Al Zeyoudi, Minister of Climate Change and Environment inaugurated the innovative program on the sidelines of the Group’s participation in AgraME 2019.

‘Riaya Farm Program’ is meant to provide specialized advice to farm owners to ensure optimal nutrition of their livestock, enabling them to achieve higher productivity and yields. The unique program will be supervised directly by animal care specialists and other animal nutrition experts who will closely follow the development and health of the livestock to ensure optimum nutrition and growth.

Tariq Ahmed Al Wahedi, Agthia Group CEO, said, “Food security has always been one of Agthia’s sustainability priorities and we have, from the onset, committed to support our nation’s effort to achieve self-sufficiency across multiple commodities including animal feed. It is with this wider perspective that we always ensure our Agrivita branded animal feed meets the needs of our nation’s livestock farmers. The launch of the ‘Riaya Farm Program’ is designed specifically to assist all those farms seeking to develop their livestock and increase their productivity to achieve greater returns on investment.

Al Wahedi added, “Not only will Riaya Farm Program help local farmers, but in fact, it will provide superior produce for the people of the UAE by ensuring livestock are healthy through nutrition-based and top-quality feeds.”

Agthia develops, produces and markets a wide range of feeds under Agrivita brand aimed at addressing different needs of the nation’s livestock. With over 50 types of 100% natural feed, Agrivita offers a complete range of performance and value-oriented animal feed solutions that are free from animal origin ingredients, growth promoting antibiotics, added hormones and artificial coloring.

As a sign of their ongoing commitment to be a leader in innovative product development in the region, Agthia last year partnered with Trouw Nutrition Hifeed, a Nutreco Company and a global leader in animal nutrition and aquafeed. The partnership-aims to develop a portfolio of products and services for optimized nutrition, enhanced animal performance and improved economic efficiency in poultry and ruminants.

– End –

About Agthia

Agthia Group is a leading Abu Dhabi based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol “AGTHIA”. 51 percent of the Company’s shares are held by Senaat (General Holding Corporation), an Abu Dhabi Government entity, with the balance held by retail and institutional investors. The Company’s assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt and Turkey. Agthia offers a world class portfolio of integrated businesses providing high quality and trusted food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East. More than 4,000 employees are engaged in manufacturing, distribution and marketing various food and beverage products: Water (Al Ain, Al Bayan, Alpin Natural Spring Water, Delta, Bambini); Flour (Grand Mills); Animal Feed (Agrivita, Agrivita Marabea); Juices (Al Ain Fresh, Capri Sun); Dairy (Yoplait); Processed Food (Al Ain Tomato Paste, Frozen Vegetable); Ambient and Frozen Bakery (Grand Mills). For more information: | | Tel: 971 2 506 0600.