Our Values

Our Vision

Spreading delight from the UAE; everyday, everywhere with iconic brands.


Mission

Providing diverse and responsibly produced brands; driven by innovative, passionate people.


Purpose

Our purpose is to grow for a greater good- by offering loved brands; by creating better opportunities for our business, people and stakeholders to grow; by innovating responsibly so that our planet thrives.

about

We are all

Agility
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Growth Mindset
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Trust
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Human Centricity
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Innovation
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Accountability
Our Values