Overview

In April 2021, we revealed our long-term strategy to become an F&B leader in the Middle East, North Africa and Pakistan (MENAP) region and beyond by 2025. The strategy is built on three strategic pillars, namely growth, efficiency and capability, and is designed to extend our market leadership, provide significant value for all stakeholders and continue to drive profitability growth with a consumer-centric approach.
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    Media Coverage

    Bloomberg Interview

    Emarat TV Interview

    Dubai TV Interview

    Al Arabiya Interview

    CNBC Interview

    Reuters Article

    A message from our CEO

    Latest Announcements


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